In my university years I was traveling a lot, usually abroad by train to my girlfriend, who is my wife now. It was a big help for me in those years that my shop could cover the costs of these railway tickets.
A year later I opened HELLOTUX to reach not only Hungarian Linux users, but everybody who is interested. PingvinBolt - as a shop for a country with only some thousand Linux fans - stayed almost as small as it was in the beginning. It's almost identical to HELLOTUX now, but in Hungarian language and shipping works, only to Hungary. I think I should not close it.